GREEN: Hawai’i’s Sustainable Living Magazine is Hawai’i’s premier and only magazine dedicated to informing and educating Hawai’i residents about sustainable living all year long. GREEN features a diverse array of original and easy-to-digest content, delivering smart, practical and sustainable ideas and solutions. From food, health and people to technology and conservation, GREEN is an invaluable resource for environmentally conscious residents across the islands.
In Hawai’i, sustainable living is a community effort and GREEN is the catalyst bringing individuals, community groups and businesses together to promote and realize a burgeoning sustainable lifestyle. To accomplish this, 15,000 copies of GREEN are distributed quarterly across the state of Hawai’i to health food stores, home and hardware stores, bookstores, specialty shops and boutiques, and at select community events and expos. In addition to the print magazine circulation, nearly 10,000 copies of the GREEN Ezine, the complete online version of the magazine, are distributed electronically quarterly in conjunction with print distributed, for an overall circulation of 25,000 units. GREEN is available throughout the year with no cover price, guaranteeing that every issue is picked up, read and passed along. Because the content is generally not time sensitive, the publication has an extended shelf life, as it is an important resource tool to be catalogued for future reference.
Living green is more than a slogan; it’s a conscious way of being, one that benefits the community and the natural environment. By thinking beyond today through sustainable choices, everyone has the power to live comfortably while creating a more sustainable Hawai’i for future generations.
GREEN speaks to a broad demographic of Hawai’i residents. Our readers are educated, environmentally conscious male and female residents, both new to sustainable living as well as thoroughly entrenched in the lifestyle. GREEN’s smart and easy-to-digest content is geared toward curious and informed educated readers 25 to 55 years old.
Eco-conscious consumers are a discerning demographic. They are more likely to support local businesses and studies show that environmentally-friendly consumers are more likely to read magazines or browse the web, instead of turning on the television.
—Eco-conscious consumers use magazines and the web most often to inform their purchasing decision.
—Environmental issues resonate more strongly with magazine readers.
—Magazine readers influence environmentally-friendly purchases almost three-times more than consumers who watch television.
GREEN affords advertisers the opportunity to take advantage of a growing demographic of eco-conscious consumers, who, for the first time in Hawai’i, have a publication to turn to for all their green living needs. GREEN fills an important marketing niche for your local or green business, specifically targeting consumers looking for your products and services.
*Magazine Publishers of America, Fall 2009
“GREEN Magazine is an excellent local publication with amazing content that draws in a dynamic, educated readership. My ads have been a huge success, from people bringing in coupons we have run in conjunction with our print ads to cutouts of our marketplace listings. Through GREEN Magazine we have broadened our customer base and established our brand in Hawai’i’s eco-friendly community.”
—Ashley Lukens, Co-owner Baby Awearness
“GREEN Magazine provides us a perfect way to spread the message that we care as a company about the other bottom lineÜthat is, we care about the products we sell and their effect on the earth. By advertising in GREEN Magazine I am assured that we will reach the right kind of customers. Our customers mention seeing our ads in GREEN Magazine all the time, so I know that our ad is working.”
—Aubrey Yee, Co-owner Pacific Home
“We’ve been advertising in GREEN Magazine since the beginning. The concept, content and layout of each issue are enlightening and creative and attract the readership we are hoping for. It’s just icing on the cake that each issue the has brought us a very health return on investment of our advertising dollars.”
—Ken Sheeks, Owner Hawaii Skylights and Solar Fans
“We are always excited when a new issue of GREEN comes off the presses. Not only do we enjoy seeing our ad displayed so beautifully, but we look forward to all the interesting articles about one of our greatest passions: sustainability. Through the informative writing, we always get introduced to new people and ideas, which we get to share with our market goers. When they see the nice new stack of GREEN magazines with the gorgeous covers, they make their way over to the info table and snatch them up, eagerly working their way through from cover to cover. We are proud to be advertisers in such a great publication. Mahalo to the GREEN team.”
—Annie Suite, Co-founder Hale’iwa and Hawai’i Kai Farmers’ Markets
“GREEN Magazine has truly been an appreciated addition to our local communities, as well as a valued resource in helping promote, encourage and live more sustainable, practical lifestyles.”
—David DeLuca, Director of Publishing Bess Press
“At Hawaiian Electric Company, we have welcomed the magazine as an excellent medium through which we can provide information on our programs and initiatives that promote sustainable living, conservation and renewable energy. GREEN is the perfect venue to reach individuals who are interested in living their lives in an environmentally responsible and wholesome manner. The magazine features interesting and inviting articles that are easy to read, presented in an aesthetically pleasing publication. The magazine’s website is also very attractive and includes informative articles and video clips.”
—Janet A. Crawford, Communications Consultant Hawaiian Electric Company
Magazine Trim Size: 8.375″ wide by 10.875″ tall
Line Screen: 133 Line Screen
Image Resolution CMYK/Grayscale: 300 dpi
Dot Gain: 5% -10%
Digital Ad Submission: Flattened Photoshop CS3 .TIF saved in CMYK or PDF file format.
Artwork Production Note: Hold all live matter at least .125″ inside trimmed size.
Bleed dimensions allow for .25″ trim on all sides.
|Ad Size||Trimmed Size||Bleed Size|
|Double Page||16.25″ x 10.675″||No Bleed|
|Double Page with Bleed||16.75″ x 10.875″||17.25″ x 11.375″|
|Full Page||7.875″ x 10.375″||No Bleed|
|Full Page with Bleed||8.375″ x 10.875″||8.875″ x 11.375″|
|1/2 Page Horizontal||7.875″ x 4.875″||No Bleed|
|1/2 Page Horizontal with Bleed||8.375″ x 5.375″||8.875″ x 5.875″|
|1/2 Page Vertical||3.75″ x 10.375″||No Bleed|
|1/2 Page Vertical with Bleed||4.125″ x 10.875″||4.625″ x 11.375″|
|1/4 Page||3.75″ x 4.875″||No Bleed|
|Marketplace Ad||Description Below*||n/a|
*Marketplace ads have a word count of 43 words. Text exceeding the word count will be editted at the discretion of the editor.
GREEN offers a 15% discount off the 4x rate for non-profit 501 (c)(3) organizations.
|Volume/Quarter||Space Deadline||Ad Artwork Deadlines|
|V5#3 September/October/November||August 16, 2013||August 23, 2013|
|V5#4 December/January/February||November 15, 2013||November 22, 2013|
|V6#1 March/April/May||February 14, 2014||February 21, 2014|
|V6#2 June/July/August||May 16, 2014||May 23, 2014|
PHYSICAL DELIVERY: Provide your ad materials on a CD-R disk.
Send the ad by mail to: Element Media, 1088 Bishop St. #1130, Honolulu, HI 96813.
ELECTRONIC DELIVERY: You may deliver ad artwork via FTP (File Transfer Protocol) to our FTP site. File name must contain company’s name and run date (eg. kevins_garden_shop_V1Q2_2009). You can use FTP software such as Fetch (Macintosh computers) or Cute FTP (PC computers). They are available for free download at www.fetchsoftworks.com or www.cuteftp.com. For FTP information, email email@example.com
Element Media, Inc.
ATTN: Green Magazine Hawai’i
1088 Bishop St. #1130
Honolulu, HI 96183